Eight years ago, I was driving and listening to a podcast when I first heard the words Human Design. I paused the episode, rewound it, and listened again. Something in me lit up.

At the time, I was already deep into tools like astrology and the Enneagram, but this felt different. Less like a personality quiz and more like someone handed me a playbook. It was practical. It was eerily accurate. It gave language to things I’d felt but never fully understood.

Later that night, I showed it to my husband. He looked at me and said, “You have to use this with your clients.” He was right.

Most business owners are taught to push through, hustle harder, or follow a one-size-fits-all plan.

But what if the reason things feel off isn’t because you’re doing it wrong, it’s because you’re not doing it your way?

Human Design gave me a permission slip to build my business in alignment with my natural energy, decision-making, and focus. And now, I use it with clients every day.

What we’ll cover in this article:

• A beginner-friendly intro to using Human Design in business
• Five specific ways I use it with clients (and myself)
• How your chart can support aligned offers, team dynamics, and confidence
• Where to look up your chart and what to do with it next
• I used to think I had to mold myself into the “perfect CEO”  the kind who wakes up at 5 AM, batch creates content on Mondays, and follows the productivity hacks.

But I never fit the mold.

Learning my Human Design helped me see that I wasn’t built to follow someone else’s blueprint. I was meant to create my own.

Here are five ways I now use Human Design in my business and with clients:

1. Making aligned decisions

In Human Design, your authority is how you’re designed to make decisions, and it’s not with your mind.

Some people need to wait for emotional clarity. Others know in the moment, in their gut. Some need to talk it out or sleep on it.

Once clients understand their authority, we stop the analysis paralysis. We stop overthinking.
We start listening to the body’s wisdom instead of the brain’s fear.

Want to explore your authority? I recommend reading posts by Erin Claire Jones or starting with your chart on myhumandesign.com.

2. Understanding your team

In Human Design, your authority is how you’re meant to make decisions. And it’s rarely from your head.

One of my clients has emotional authority, which means she needs time to come to clarity. Her best decisions don’t happen in the moment (like for me) they happen after she’s takes time to come to clarity. 

Before we knew this, she felt pressure to respond quickly in meetings. She’d say yes, then second-guess herself for days.

Once we understood her design, we adjusted. The team started asking, “Do you want to sleep on it?” or “Should we circle back to this next week?”

That small shift gave her the space to lead with confidence, without rushing. It also built trust across the team because decisions weren’t being reversed later. They were solid from the start.

Want to explore your authority? Start by pulling your chart at myhumandesign.com and look for the section labeled “authority.” Each type has a different process, and understanding yours is a game-changer.

3. Attracting aligned clients

Human Design helps you understand how your energy naturally attracts others — and this plays a huge role in marketing. For example, if you’re a Generator or Manifesting Generator, your strategy is to “respond,” not to chase. That means instead of cold-pitching or forcing outreach, you’ll see better results when you share what lights you up and respond to what’s resonating.

This changes how you write content, how you sell, and how you show up.

Understanding your type helps you stop doing what drains you, and start marketing in a way that feels easy, natural, and energizing.

4. Creating offers and content that energize you

One of the biggest shifts I see with clients is when they stop creating offers they “should” build, and start creating from their design. This doesn’t just affect your energy, it affects your sales. 

When your offers match your design, you feel excited, confident, and naturally magnetic. For example, a Generator might thrive with structured programs where they can respond to client needs in real time. A Projector might prefer 1:1 deep-dive intensives where their wisdom can shine. Your chart can even inform the format of your offers, your pricing model, and your content rhythm. 

When it’s aligned, you don’t have to push as hard. The right people feel it and say yes faster.

5. Reclaiming your worth (Heart Center work)

The Heart Center in Human Design relates to self-worth, willpower, and value.
If it’s undefined in your chart, you might constantly feel like you have to prove yourself or do more to be worthy. This shows up in pricing, boundaries, and burnout.

In Human Design, the Heart Center (also called the Ego or Will Center) is tied to self-worth, value, and motivation. If your Heart is undefined, you’re more likely to feel like you have to prove yourself to be worthy, especially when it comes to pricing, boundaries, or saying no. 

You might chronically overdeliver or undercharge without even realizing why. On the flip side, if your Heart is defined, you may have a strong sense of will, but sometimes say yes simply because you can, not because it’s aligned or sustainable. 

When I show clients this in their chart, there’s often a visible release. And once they see it, they can start making different choices.

You don’t need to prove anything to deserve rest, support, or abundance. Your worth is not up for debate.

Curious about your own chart?

You can pull it for free at MyHumanDesign.com or GeneticMatrix.com.

Once you have it, you’ll see energy centers, type, authority, and profile, but applying it is where the magic lives.

If you want personalized insight on how to apply your chart to your offers, marketing, or systems, I offer a Business Alignment Audit just for that.

You don’t need to change everything overnight.

But if you’re ready to grow in a way that honors your energy and natural gifts, I’d love to support you.

Book your Business Alignment Audit here.